Just like we’ve learned that display advertising can lift search performance, social media’s impact on search has finally been quantified. Users that are exposed to a brand’s social media presence are more likely to search for the viewed brand, and consequently more likely to click on their ad.
What does this mean? While not immediate, social [...]
Recently the media world has been abuzz about Rupert Murdoch’s decision to charge for the content on his News Corp websites. Discussion on this topic is not new, however Mr. Murdoch has been the first to make the big leap for a company the size of News Corp. Publishers that once saw revenue streams from [...]
There has been a lot said lately about the long awaited merger between Microsoft and Yahoo. Some believe that this new search partnership will rival Google, others think it doesn’t stand a chance. What I am attempting to identify are a few things that have not been discussed as much; some points that I think [...]
Despite being an area of continual growth, innovation, and entirely unique capabilities, online advertising is still burdened by inherent challenges. The biggest perhaps has been here from the beginning; getting users to see ads. While many sites now deliver interactive rich media ads to capture user attention, social networks are still lagging with engaging advertising [...]
Pringles recently launched a branding banner in an effort to engage online users. With a miniature logo, Pringles’ objective was clearly not direct response (not to mention the ad doesn’t even click through to their website). Nevertheless, I believe that brand advertisers can learn something from this stab at creativity from Pringles. Will you see [...]
+The OPA (Online Publishers Association) recently announced that 37 of its members will start to use much larger ad units. In an effort to “brand” advertisers aligned with rich publisher content, the OPA believes these ad units will offer premium placement on their sites. http://tiny.cc/rOubI #fb
+MySpace announced layoffs for 30% of its’ staff while Facebook is stealing marketing share. No shocker.. but what changes will MySpace have to make to maintain and grow their audience?
http://tiny.cc/ewpaU
http://twurl.nl/rxtlyr
http://www.online-publishers.org/media/1059_W_TheSilentClick_OPA.pdf
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