Despite being an area of continual growth, innovation, and entirely unique capabilities, online advertising is still burdened by inherent challenges. The biggest perhaps has been here from the beginning; getting users to see ads. While many sites now deliver interactive rich media ads to capture user attention, social networks are still lagging with engaging advertising [...]
Pringles recently launched a branding banner in an effort to engage online users. With a miniature logo, Pringles’ objective was clearly not direct response (not to mention the ad doesn’t even click through to their website). Nevertheless, I believe that brand advertisers can learn something from this stab at creativity from Pringles. Will you see [...]
+The OPA (Online Publishers Association) recently announced that 37 of its members will start to use much larger ad units. In an effort to “brand” advertisers aligned with rich publisher content, the OPA believes these ad units will offer premium placement on their sites. http://tiny.cc/rOubI #fb
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