The Digital Bean

Pringles recently launched a branding banner in an effort to engage online users. With a miniature logo, Pringles’ objective was clearly not direct response (not to mention the ad doesn’t even click through to their website). Nevertheless, I believe that brand advertisers can learn something from this stab at creativity from Pringles. Will you see an immediate lift in sales from this kind of promotion? Most likely no. But you will see viral impact (as indicated with my post), improved brand perception, and ultimately a long term sales return if these kinds of promotions continue. I may not be interested in buying Pringles products currently. But these kind of unique promotions could certainly alter my decision making in the future. http://adweek.blogs.com/adfreak/2009/06/pringles-banner-ad-worth-a-few-dozen-clicks.html