Eye Tracking – Social Media Sites – User Behavior

Despite being an area of continual growth, innovation, and entirely unique capabilities, online advertising is still burdened by inherent challenges. The biggest perhaps has been here from the beginning; getting users to see ads. While many sites now deliver interactive rich media ads to capture user attention, social networks are still lagging with engaging advertising (facebook primarily imo).

I found this particular study interesting because through some fairly scientific research, it seems that users actually scan the right rail of social media pages – the exact position where ads appear. Couple online user’s attention with some incredible targeting capabilities, and you’ve got yourself a pretty sound model for effective advertising.

http://tinyurl.com/npxq