Lift Your Search Performance with Social Media

Just like we’ve learned that display advertising can lift search performance, social media’s impact on search has finally been quantified. Users that are exposed to a brand’s social media presence are more likely to search for the viewed brand, and consequently more likely to click on their ad.

What does this mean? While not immediate, social media has unique branding impacts. Individuals can interact with a brand’s social media presence. This interaction causes a lasting impression, resulting in search for the viewed brand and ultimately future sales.

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http://www.adweek.com/aw/content_display/news/digital/e3if5d42373f4e4dac2dac001b78f564d57