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Feb201013

After days of studying, I passed my analytics IQ exam. Pretty good feeling, I must say. Now it’s on to Adwords Professional Certification. To see my “official” exam, click below.
Exam

Feb201011

I’ve decided to further my knowledge of Google Analytics and take their exam. The past few days have been spent studying things I know nothing about – _utm differentiation with cookies and RegEx code for filters and tracking. I’m beginning to get that unsettled feeling that used to occur before my college exams.. it’s actually [...]

Oct200909

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Lift Your Search Performance with Social Media

Just like we’ve learned that display advertising can lift search performance, social media’s impact on search has finally been quantified. Users that are exposed to a brand’s social media presence are more likely to search for the viewed brand, and consequently more likely to click on their ad.
What does this mean? While not immediate, social [...]