Archive for 'Uncategorized'

Google Analytics, Passed!

Google Analytics, Passed!

After days of studying, I passed my analytics IQ exam. Pretty good feeling, I must say. Now it’s on to Adwords Professional Certification. To see my “official” exam, click below.
Exam

Finally, a Google Challenger Emerges

There has been a lot said lately about the long awaited merger between Microsoft and Yahoo. Some believe that this new search partnership will rival Google, others think it doesn’t stand a chance. What I am attempting to identify are a few things that have not been discussed as much; some points that I think [...]

OPA Sites and Bigger Ad Units

+The OPA (Online Publishers Association) recently announced that 37 of its members will start to use much larger ad units. In an effort to “brand” advertisers aligned with rich publisher content, the OPA believes these ad units will offer premium placement on their sites. http://tiny.cc/rOubI #fb